naked defined
Of course we all know what the primary definition of naked is!
However not many people think about the secondary definition which happens to be the principle we live by:
naked adjective
expressed openly; undisguised.
Our Story
What happens when One Size doesn't fit all?
We happen.
For a long time, the beauty industry has ignored people with fragrance allergies, this is evident by the overwhelming majority of products on the market with "Fragrance" and "Parfum" ingredient labels.
The truth is there can be hundreds if not thousands of chemicals disguised behind those umbrella terms that are not beneficial to fragrance-sensitive skin. When exposed to these chemicals it can lead to contact dermatitis, skin irritation, skin rashes, itchiness etc.
Worst of all, because beauty companies are not required to disclose the proprietary ingredients of their fragrance formulas, it can be nearly impossible to narrow down and identify what chemical is causing the reaction in your skin.
By the way it isn't only skin that suffers when in contact with these hidden chemicals. Lung health can also be negatively impacted and fragrances can severely affect people with asthma, as well as people who suffer with migraines or nausea triggered by fragrances.
It was out of a dire need for fragrance-free alternatives and the desire to make finding fragrance-free alternatives not only easy but fun that The Naked Range was born.
Our products do not contain synthetic, natural or masking fragrances and every ingredient in the product is listed on the product.
What you see is truly what you get.